WOOYOUNGMI SS13 WITH OSANG GWON

The new issue of 10 Men has just arrived at the studio and inside is our brand new SS13 Campaign.

This season we got together with Seoul based artist Osang Gwon. Jordan CP3 Gwon has garnered attention in the international art world with his remarkable photo-collage sculptures. AIR PEGASUS 92-16 ULTRA BOOST His “Deodorant Type” series (beginning 1998) consists of life-size sculptures made up of hundreds of photographs plastered on to styrofoam bodies.

“Nuages Pattern” (2012, Nike Roshe Run Motif Homme c-print, Sweats à Capuche mixed media, 220x63x50cm)

 

“Aztec Pattern” (2012, c-print, asics lyte 5 uomo mixed media, Nike Kyrie 1 217x135x83cm)

   

For this project Osang Gwon created two life-size sculptures “Nuages Pattern” (2012, nike free run 3.0 homme c-print, mixed media, 220x63x50cm) and “Aztec Pattern” (2012, c-print, Canada Goose Rideau Parka mixed media, Asics Gel Lyte 3 Femme Grise Roll-Top Timberland Bottes 217x135x83cm), both depicting male models clad in Wooyoungmi SS13 clothing. NIKE ROSHE LD-1000 QS The spectacular “Aztec Pattern” also features a leopard figure, Parajumpers Homme Pas Cher which is draped around the shoulders of a standing model. This is Gwon’s reference to classical sculpture and his observation of a link between the poses of today’s fashion photography and the postures of these ancient statues. Nike Air Max Thea Femme Rose

The entire process – from initial selection of the outfits, photo shoot, as well as creation of the artwork – was a collaboration between Wooyoungmi and the artist. Air Jordan 1 Images of the work will run as the Wooyoungmi SS13 international advertising campaign from January 2013. Ohio State Buckeyes The collaboration artwork, Timberland Homme as well as other pieces by Osang Gwon,