Dominic Webster and Simon Lee are the pair behind Purified, a shoe brand in their second season that have quickly caught the attentions of the international style set (including MM Wooyoungmi!). Having previously held the position of Creative Director at Six London, Webster embarked on this new footwear project with artist friend and fellow shoe enthusiast Lee. With a shared creative vision that finds inspiration in various subcultures within music and art movements such as Abstract Expressionism, Fluxus, Postal Art, Bauhaus, Punk and Visual Kei, they follow a brand philosophy of ‘no compromise in design or quality’.

Purified SS13 plays with a mix of textures, from clear high-shine leathers to printed pony skin, soft lizard stamps and rubber / leather mix soles, making each shoe a well thought out product. Produced in Portugal and the U.K., a selection of this season’s stand out styles are available at ManMade Wooyoungmi (5th floor) now.

Promo 1 Tiger Pony available @ MM


Putter 1 tan highshine available @ MM

Promo 1 tan lizard available @ mm





Luxury Danish footwear brand House of Montague combines the craftsmanship of traditional European skilled labour with clean progressive Danish design. At MM Wooyoungmi we’re very excited to have an exclusive style for SS13. The ‘Rozana’ Toggle Derby is specially made in premium ostrich embossed cow leather and is available in black or white.

Alongside this we have the more classic Cecilie, House of Montague’s interpretation of the iconic tennis shoe. Made with premium Italian nappa leather, it showcases the brand’s clean design along with their focus on quality and comfort. 

For more from House Of Montague head to the 5th floor at ManMade Wooyoungmi Seoul and treat your feet to something special for Spring.


Cecilie, House of Montague

Cecilie, House of Montague

all photos courtesy of House of Montague







We’ve got that Friday feeling here at Wooyoungmi and to kick off the weekend we’d like to introduce you to some very special brands new to ManMade Wooyoungmi for SS13. Here’s a selection of what will be on offer from carefully sourced brand such as Bonastre, Steve Mono and Reinhard Plank. If you’re in Seoul this weekend why not drop by MM Wooyoungmi and discover them for yourself.

Diemme, Heschung, Purified, iShu+

Bonastre, Steve Mono, Vanities

Gilbert Gilbert, Vanities, Mono + Me

Vanities, Reinhard Plank







Osang Gwon’s exhibition ‘Masspatterns’ opened this week at ManMade Wooyoungmi Seoul, presenting the Wooyoungmi / Osang Gwon SS13 collaboration alongside a selection of his previous work. Designer Woo Youngmi caught up with him for a chat about his work, fashion and the Wooyoungmi collaboration.

Osang Gwon Exhibition Catalogues


WYM: Obviously you are a fashionable guy. What do you look for when you select clothing?

GWON: I like it if the clothes are made of a special material or if the pattern is unique. And I strive toward special clothes. However due to my short legs and arms, I have to suppress these aspirations and restrain myself. I try to dress in line with the situation and to wear clothes that suit my body.

WYM: It’s not the first time that you created work in a fashion related context. How has the collaboration with Wooyoungmi been different from other collaborations you did before?

GWON: It’s different that a collaborative work is used for an advertising campaign in European magazines. I think it’s a bold move to use the image of the artist’s works for an entire season’s advertising for a brand. The small solo show at the ManMade space will also be a special experience.


work by Osang Gwon at ManMade Wooyoungmi Seoul


WYW: Were there any challenges?

GWON: In terms of the artwork there were no special requirements. I found it rather interesting that the wooyoungmi S/S 2013 collection was inspired by patterns from various regions. On the internet I looked for images of animals with a pattern to complete this piece. It was certainly not easy to create something reflecting the wooyoungmi collection – garment, form or color.

WYW: How was the photo shoot with the models?

GWON: The model shoot for my work is for all participants a rather tedious task that requires concentration and time. Benoni, who appeared in the 13 S/S 2013 Wooyoungmi Paris show, came all the way from Paris to the studio in Seoul to work with us. And in the case of Ji Hwa Seob, he had to endure 6 hours with over 2000 shots.


WYW: From the artist’s point of view: what is the relationship between fashion and art?

GWON: In my early works the first poses were influenced by fashion ads. However, these poses often stem originally from classical sculpture or painting. That is why my artworks have also been influenced by classical sculpture as well as fashion ads. In addition, as my work is also used for fashion ads there seems to be a mutual influence.

WYW: What kind of role does fashion play in your “Deodorant Type” series?

GWON: The model poses of my early work were influenced by fashion ads, so naturally by collaborating with fashion magazines, fashion companies, and department stores, I often reflected upon the fashion trends of that time. Fashion ads can reflect the current times with a little bit of fantasy. Because of that my work also reflects fashion in a positive way.

WYW: Looking at your works, one would suppose you get a lot of inspiration from fashion and lifestyle magazines. What are other sources of inspiration for you? 

GWON: I think living as an artist in a big city like Seoul is a source of inspiration in itself.

WYW: With works such as the ready-made-car or the torso of a motorbike it is likely that you even interest men, who are more alien to art. So do you consider yourself also partly an art mediator?

GWON: If the general public reacts positively to my work I’m pleased. However, the majority ask why this motorcycle, why cut out magazines and take photographs of the cut-out again etc. ‘Why does he do this kind of strange art?’, is also something that many people think. However, I think it can be interesting to think about art from a new point of view rather than the typical way.

WYM: Do you have a favorite motto?

GWON: Do not get frustrated, start now.

Woo Youngmi, Osang Gwon and model Si Hwa Seop




If there was ever a time to get your glad rags on it’s the festive season. Here at WOOYOUNGMI we grab the chance to smarten up in our WOOYOUNGMI double breasted jacket, adding that extra bit of Christmas cheer with a C. Chauchat handmade bow tie and pocket square. Our ManMade by Alfred Sargent tassel Loafers can take us from the office to any dance floor. And lucky for us we’ll be wearing our Sharp & Dapper Shirt Stays to keep us looking… well, exactly as it says on the tin, after a few sherries. And this over-sized T.Michael round Key Holder reduces the amount of door step key searching after a long evening of celebrations. Let the festivities begin!

Wooyoungmi Double-Breasted Jacket (part of suit) – €850
Wooyoungmi Dress Shirt – €295
C.Chauchat hand made bow tie – €95
C.Chauchat pocket square – €70
ManMade by Alfred Sargent tassel Loafer – €375
T.Michael round Key Holder – €95
T.Michael Office Bag with Laptop Bag insert – €430
Etiquette Long Dress Socks – €19
Sharp & Dapper Shirt Stays – €22


All available at ManMade WOOYOUNGMI Pop-Up Paris, 6 rue des Arquebusiers 75003 Paris


With temperatures dropping it’s easy to give into temptation and disappear under a mountain of woolies, not to be seen again for 3 months. But we must resist! Instead we’ll go for a mixture of textures – from cosy cable knit at Wooyoungmi to luxurious ponyskin c. dellstrand and Tatchies exclusives – with a splash of colour in our accessories to show that winter warmers can be nothing short of hot!  Available at ManMade WOOYOUNGMI Pop-Up

Cable-Knit Sweater w/Contrast Sleeves – WOOYOUNGMI – €455
‘Ducale’ Print Silk Modal Necker 170×50 – Jane Carr – €140
‘Olivier’ Leather and Ponyhair Folio – ManMade by C.Dellstrand – €325
Leather and Ponyhair Gloves – ManMade by Tatchies – €125
‘Fredericke’ Grain Leather Hi-Tops – House Of Montague – €245

Jacquard Socks – An-Cu – €12

All available at


6, rue des Arquebusiers 75003 Paris