WOOYOUNGMI was launched in Paris in 2002 as a designer menswear label with an international focus. The house creates two prêt-à-porter collection per year, presenting on the Paris Men’s Fashion Week schedule.
Founded by Mme Woo, the business has remained family owned to this day. Achieving early success with contemporary brand Solid Homme (1988), Mme Woo was the first designer of pret-a-porter menswear in her home country of Korea. With designs that broke through the ubiquitous conservative style of the time, she was a pioneer of a now dynamic menswear market. WOOYOUNGMI was born of an ambition to create innovative, fashion driven clothing, at an international level.
A member of the prestigious Chambre Syndicale de la Mode Masculine, WOOYOUNGMI is an established name on the official menswear schedule. With flagship stores in Paris and Seoul, and points of sale in major luxury retailers around the globe, the brand amassed a loyal clientele through its unique interpretation of menswear.
In 2014 Katie Chung, daughter to Mme Woo, became Creative Director and began moving the brand into a new phase. A graduate of the renowned Central St Martins, Katie has an affinity for relaxed luxury. She has been a driving force within the brand for many years previous, leading the brand’s visual identity as Art Director.
Mme Woo continues in her position as CEO of the business.
Even as a student of Central St Martins, Katie Chung was fascinated by the imprecise line between masculine and feminine; the somewhere in-between.
As Creative Director of Wooyoungmi, she reveals this in collections of romantic subversivion. Her designs are non-conformist; both romantic and disruptive.
Luxurious fabrics and effortless tailoring, essentials of the Wooyoungmi aesthetic, are beautifully distorted when created for a bohemian with an esoteric style.
Each season sees innovation in fabrication, with a reinterpretation of the codes of luxury. Artistic embroideries, modern prints, and traditional mixed with technical, are marks of the brand.
The Gallery is a global retail concept developed for Wooyoungmi stores and international retail spaces.
The gallery concept was unveiled with the opening of ManMade Wooyoungmi, Seoul, in 2012. The Seoul flagship occupies a 5 floor space in the luxury fashion area of Dosan Park. Entering at ManMade Square, a café & exhibition area, you move upwards into an classic gallery, where collections are displayed within a timeless setting. Elegant wooden frames border the clothing displays, with accessories shown within vitrines.
Paris welcomed the 2nd flagship, opened in the fashionable ‘Haut-Marais’ area in 2013. Here a modern gallery interior was chosen, reflecting the neighbourhood. Sleek, polished brass is set deep into the walls to frame the collections. An eclectic combination of marquina black marble and white marble, together with traditional brass features and leather seating, create a unique luxury retail space.
Both flagship stores have hosted art exhibitions as part of the Wooyoungmi Artist Collaboration Project, further blurring the distinction between boutique and gallery.
The retail vision extends globally to renowned department stores. A Wooyoungmi shop-in-shop is instantly recognisable by a distinctive use of marquina black marble, white marble, and elegant brass, and the exclusive display features including framing and vitrines.